Privacy Policy

This website is the professional page and book store for Charleszetta Smith Ford. The website address is This page was last updated on 11.6.18.


What personal information do we collect and why?


Contact Form

The contact form on this site was created using an Adobe Muse contact form plugin. The information requested on the form plus the date submitted is the only information collected. It is transmitted to us as an email message. We use the information to respond to your message. We do not use it for any marketing. We will retain the information in our inbox until your issue is resolved.


Order Buttons

The book order buttons on this site are linked to Aerio (an online bookstore), and transactions are completed via Aerio. Aerio only provides us information about funds collected and paid to us. No personal information about your transaction is shared. For further detail, read Aerio's privacy policy here.


The STEM lesson play order buttons on this site are liked to PayPal, and transactions are completed via PayPal. PayPal provides us with information about the transaction necessary to fulfill your book order, including your name and address. For further detail, read PayPal’s privacy policy here.


Sign-Up Form

Information collected via our sign-up form is submitted to and stored in MailChimp. We will keep the information indefinitely to deliver periodic updates about the book and related events. Each email will include an unsubscribe link if you no longer wish to receive the information. For further detail, read MailChimp’s privacy policy here.



Cookies are small text files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. If you prefer, you can refuse cookies via your browser’s privacy settings. Like most websites, if you turn your cookies off, some of our services may not function properly. See our Cookie Declaration for more information.



Our website uses Google Analytics, a service that transmits website traffic data to Google servers. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage. You may opt out of Google Analytics cookies with the Google Analytics Opt-Out Add-on. Visit to read more about how Google uses data when you visit this site.


With whom do we share your data?

As noted above, we share data with our software service providers in order to provide the products, services, or information you’ve requested and to improve your user experience on our site.


How long do we retain your data?

We retain data for as long as required to comply with applicable laws.


What rights do you have over your data?

If you have submitted any information to us, you can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


How do we protect your data?

Our service providers implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. Reference their privacy policies noted above.


However, no data transmission over the Internet can be guaranteed to be totally secure. Although we strive to protect your personal information, we cannot ensure or warrant the security of any information that you send to us, and you do so at your own risk. After a transaction, your private information will not be stored on our internal, onsite servers.


Your privacy is important to us, but due to the existing legal regulatory and security environment, we cannot guarantee that your private communications and other personally identifiable information will not be disclosed to third parties. Under certain circumstances, the government or third parties may intercept or access transmissions or private communications. Additionally, in the unlikely event we need to investigate or resolve possible problems or inquiries, we can disclose any information about you to private entities, law enforcement, or other government officials as we, in its sole discretion, believes necessary or appropriate, or to comply with a current judicial proceeding, a court order or legal process served on SPARK Publications.


Changes to Our Privacy Policy

If we decide to change our privacy policy, we will modify the “last updated” date above.


Contacting Us

If there are any questions regarding this privacy policy, use the contact form to reach us

Privacy Policy

© 2018 Charleszetta Smith Ford







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